Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, grey and silver hair.
Reduces brassiness by 24% after just one use.*
*on average, in a third party lab setting on 10 tresses after one use of Purple Shampoo alone.
brighten- cleanse- tone - vegan
How to Use
Application: Massage into wet hair, lather well and rinse. Follow with Verb® Purple Mask. Use as needed.